by Taylor Lindholm | Sep 21, 2026 | Uncategorized
The Conversion Counting Problem No One Is Talking About | Good Impression Marketing Good Impression Marketing — Research & Methodology Attribution Research The Conversion Counting Problem Nobody Is Talking About How T-Mobile's shared network infrastructure is silently...
by Taylor Lindholm | Sep 15, 2026 | Uncategorized
Showcasing How OTT Drives Awareness Using Census Data Showcasing How OTT Drives Awareness Using Census Data Example OTT Awareness Reporting Connected TV delivery measured against U.S. Census household counts, ZIP code by ZIP code, across the Oklahoma City market....
by Taylor Lindholm | Aug 13, 2026 | Uncategorized
Proving Advertising Lift with Bid-Level Data Case Study — Incrementality Measurement Proving a 10x Advertising Lift Using First-Party Bid Data How we built a true control group from lost auctions to measure the causal impact of programmatic advertising — without...
by Taylor Lindholm | Jun 9, 2026 | Uncategorized
Good Impression Marketing — Attribution Methodology Good Impression MarketingAttribution Intelligence Part 1 of 2The Problem What we found in the data Your DSP is probablycounting bots as customers Standard IP attribution doesn't filter for non-human traffic. When we...
by Taylor Lindholm | Mar 31, 2026 | Uncategorized
Bidding Power: How We Cut CTV CPMs by 30% Without Sacrificing Quality In the world of Connected TV (CTV), not all media buying is created equal. Most agencies operate on a fixed-CPM model—if they find a way to buy an impression for less, that extra dollar goes...
