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Latest Posts
Understanding How CGNAT Ranges Inflate CTV Conversions
What About Awareness? Using Census Data to Showcase How OTT Impacts the Top of the Funnel.
Conversion Incrementality Studies – Proving Ad Effectiveness
Custom Programmatic Attribution Methodology
Biding Efficiency for OTT Buyers
Bidding Power: How We Cut CTV CPMs by 30% Without Sacrificing Quality In the world of Connected TV (CTV), not all media buying is created equal. Most agencies operate on a fixed-CPM model—if they find a way to buy an impression for less, that extra dollar goes...
YouTube Ranked Most Popular Social App
If you asked people,“What’s themost popular social media apptoday?” most would probably sayFacebook, Instagram, or TikTok.But the numbers tell a differentstory—YouTube has been theundisputed leader in socialmedia for years. That’s exactly why we recommendmaking...